SEO for Photographers – Keywords
In this third part of SEO for Photographers series, we will look at finding the most appropriate keywords for your website. An important aspect of this list is to separate the really competitive keywords from keywords that your competitors are not targeting. Using competitive keywords can cost a bomb. They may not get you the return on investment to be a sustainable strategy at this point. This is why you will hear SEO experts suggest going for the long-tail keywords first. This way you can gain some traction and start to build an idea of what words generate the best returns for your business.
There are several strategies to use for this. You can manually go through a keyword list generated from Google Keyword Planner and decide yourself which ones to pursue. Alternatively, you can do a google search and look at the top sites coming up in the search results. Use the competition score from the Google Keyword Planner as an indication of how many advertisers are competing for the same word. Or use a competitive analysis tool to get a greater understanding of the keyword difficultly. This tool shows your chances of ranking for a particular word.
A good competitive analysis tool is Moz’s Keyword Explorer. This tool gives you information about how keywords are being used, such as the level of competitiveness and for a specific location. A result with low difficulty and high opportunity is a good indication a keyword is a worthwhile inclusion into your web metadata . Finally, you can create a Google AdWords campaign.
SEO in Your Website Pages
Keyword searches are useful so long as you include these keywords into your webpages. Search engines need to know what your pages and website is about and they do this through readable keywords and metadata.
Some ways to ensure Google can crawl your website and pages are:
- Make sure you have search engine friendly URL’s. Eg: example.com/food – human readable text.
- Internal navigation needs to be easy and logical.
- Place links to your own internal pages on your front page. This makes it easy for Google’s web crawlers to navigate your site and start to understand which pages on your site are important to search terms and visitors.
Google needs to see keywords on your page
Google and visitors to your page need to see relevant keywords on your page. Whether it be your landing page or a specific page relevant to the search terms. Keep the use of the keywords natural throughout. Meaning do not try to place the same keyword on every line of text. This will not work and looks like spamming to Google.
Next, you need to related keywords on your page. Related keywords, known as Latent Semantic Indexing (LSI) is a technique which uses related keywords or phrases that would occur naturally in text. For example, if your keyword is about a yellow bus, related keywords and phrases may be yellow bus services, yellow bus line, yellow bus route, yellow bus driver.
Where to place your keywords
Keywords can go into several places on your web page:
- Meta description
- Headings (H1, H2, H3, H4 etc)
- Content text
- Bold text
- Internal links
- Image filename, image alt tag, and image title tag.
SEO for Photographers Part 3 – Keywords
See SEO for Photographers Post Part 2
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