SEO for Photographers ‑ Part 1
No doubt about it, SEO is a big matter for small business.
This is particularly true for photographers, many who are small, nay, micro business owners trying to do everything including search engine optimization. In this series, I will provide some helpful knowledge and ideas to developing SEO strategies for Photographers. This is useful for Photographers who are developing their small business website. In this multi-part series, I will be sharing some ideas on best practice for SEO.
SEO for Photographers: Learning SEO is difficult. It is overwhelming as the information needed can change rapidly. Keeping your information up-to-date is like a full-time job. Much of what worked when Google began, such as keyword stuffing, is considered bad practice and Google will demote your site if using this strategy. Now, Google’s search algorithms are much smarter, meaning business owners have to be more savvy in the development and implementation of SEO strategies for their websites.
Link-farming is another outdated strategy which will penalize web-site search rankings. The clear message here is to ensure best-practice SEO strategies, stay up-to-date with Google changes and advances, and to have a multiple strategy approach to promoting your business.
What elements are needed for higher website ranking?
Today, Google has over 200 elements which factor in to how well a web site ranks in the Google search engine. Getting these elements right may seem daunting, however if you keep these three things in mind, you can improve your search rankings.
Google looks for these three things in website SEO:
Trust is Google’s way of keeping poor quality sites out of the rankings. This means a site with quality backlinks and content will rank much higher than one that does not.
Authority is your sites strength in the market. Just like the big players of old with large bricks and mortar stores dotted throughout the country, authority on the web means quality backlinks and many social media followers.
Relevance pertains to the content of your site. You site must have content which is relevant to your market. The more relevance you have the more of a competitive edge you will have over your competition.
What type of Photographer are you?
Being a photographer is quite general, particularly in the eyes of a search engine. To build more relevance into your site add specific content which says you are a wedding or a commercial photographer. This will add more relevance in the eyes of Google. Your site will now be relevant to those who are searching for that specific type of photographer. Think like a customer searching google and plan your SEO strategy accordingly.
Simple SEO Strategies Work
It seems simple and obvious, but we can get bogged down in the minutia of web-site development and forget how customers will search and find us. All of this needs to be strategized and developed, often before the web-site build begins. Keeping things simple and in mind — trust, authority, and relevance — will help to build the visibility of your business.
For your interest, here is a link to Search Metric 2016 US Ranking factors.
SEO for Photographers
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