SEO for Photographers Part #11 - Keyword Tags
After the last post about keywords for photographers, this post follows up about where to put your keywords.
Keywords go into page tags. Page tags can be in either html content or in your page content.
HTML tags include page header, page titles, page meta descriptions, and also on image attributes which is alternative text for an image.
Avoid Keyword Stuffing
Although you can place keywords throughout your website and in the content on your pages, there is there principal of keyword stuffing which you should avoid. This is placing your keywords repetitively in your html tags. This will negatively affect how Google interprets your page.
Where to place keywords in your website
Your homepage should contain your top 3 keywords you have developed form your keyword research. Repeat your page title in a H1 (Heading level 1) tag. Use a H2 tag (Heading level 2) for a major product or service you are offering.
Supporting images on your website or page should also use those keywords in the alt image attributes.
The Meta Description
Your meta description (either for a home page, related page or a blog post) should be keyword rich, that is, without keyword stuffing, ensure your web page copy has those all-important keywords throughout. This is where your writing skills come into play.
Good web Copy—Write like a human but also for Google
You must write for the Google search engine (which is essential a robot/algorithm) as well as for a human reader. Finding this balance is an art form.
— SEO for Photographers- Keyword Tags—
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