This is the second part in a multi-part series: SEO for Photographers.
The most important step in SEO is Keyword Research
SEO for Photographers involves researching quality keywords that will work effectively to attract visitors to your site. This cannot be overstated enough and it was alluded to in Part 1. Knowing your target audience and what they are searching for will help to develop the most relevant keywords for your site pages.
Wrong keywords can make your site rank highly for the wrong reasons. Potential customers will not stay on your site for very long because they cannot find what they are looking for. The traffic to your site is not targeted effectively. Additionally, your keywords may have to fight very competitively with other larger businesses and budgets when you have chosen a high value keyword. These keywords have a significant amount of competition and it is difficult to rank highly for these particular keyword searches.
Google makes changes to its search algorithms on a regular basis. It is important to stay up-to-date with these changes as they can have an effect on your SEO strategy.
Search Engine Roundtable is a long-running website which posts regularly on what is new in search engine and SEO.
What is a keyword?
A keyword can be a single word or a phrase which you would place into your web page or site so as to rank in Google’s search results. Targeting single keywords, such as photographer, may cost you a lot and for very little return as the competition is high. “Long tail” keywords, lower competitiveness and keyword phrases, have a better chance of ranking in Google’s search results when you consider the ad-words cost.
Long tail keywords are three or four word phrases which are very specific for what you are selling or offering. Customers using these phrase keyword searches are very specific in what they are searching for. For example, wedding photographer in Sunnyvale is more specific that just photographer or wedding photographer and it adds a navigational dimension, helping customers to find you.
Other ideas such as bridal photos, wedding portraits, wedding shoot, engagement shoot, wedding photoshoot, wedding photography near me, bridal photographer are some ideas. Keywords including the word “photo” or “photos” may be inappropriate as they can imply actual photos and images of someone’s wedding.
The aim is to find keywords that will send visitors to your site.
Google has a keyword planner available when you sing up for an ad-words account. It costs nothing and you can do some keyword research to help discover the long tail keywords for you site. You need to do some research and find keyword trends in the data provided by Google. The keyword planner can download the results into a csv file and you can do some further analysis in excel.
Another plan is to look at the keywords of your strongest competitors using the keyword search tool by seobook.com. In addition, you can brainstorm your own list to develop a list of potential words and see how they rank in Google’s keyword planner.
SEO for Photographers – Part 2
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